social phobia « The AI-Therapy Blog

There’s definitely, definitely, definitely no logic to human behavior
-BjÖrk

I tend to agree with Björk (my fellow Icelander) — especially when it comes to “common sense” approaches to self help for improving anxiety or mood issues.

Despite having about 1000 trials supporting the efficacy of cognitive behaviour therapy (CBT) in the long term, the average Jane or Joe still has not heard about CBT. CBT has consistently outperformed medication when you look at long term benefits. What you learn through the CBT sticks with you for life! First, it addresses the root of the anxiety by determining what is keeping it going in everyday life. Next, it tackles the underlying cause using experiments and exercises. With CBT you develop strategies that you can use for the rest of your life.

One of the most common ways for individuals to deal with symptoms of anxiety and depression is to purchase self help programs (books, e-books, CD/MP3s audio series, etc.). The quality of these programs varies widely. There are some very good programs out there written by experienced and qualified professionals. Some of the best programs walk the client through the principles behind CBT.

Unfortunately, for every high-quality program, there are many more poor quality programs created by “self-help gurus”. Sometimes these gurus are well meaning people who have managed to cure their own problems, and would sincerely like to help others. Other times they are created by people simply looking for a quick buck. The problem is that some techniques for dealing with mental health issues are counter-intuitive, so without proper training, self-help authors can actually make problems worse. Let’s look at an example.

A typical title for self help books might be: Successful small talk: Learn to be open, interesting and intelligent. The purpose is to advise individuals on how to better manage their impressions on other people in social situations. If only human behavior was that simple! It would be great if we could sit down and read a book that would transform us into interesting and intelligent super-humans. Unfortunately, many of the recommended strategies (e.g. rehearse what you say in advance, make constant eye contact, etc.) can actually maintain anxiety in the long run. I mentioned these processes in my last blog, and referred to them as safety behaviors.

For social anxiety, people often believe that their safety behaviors help prevent negative evaluation in social situations. However, they actually might be preventing them from learning the truth. For example, assume that I deal with my social anxiety by only telling people about the positive aspects of my life (like many of us do on Facebook!). Perhaps I believe that this will stop them from judging me negatively. The problem is that if I never test this hypothesis, I am never comfortable being myself. What is wrong with this?

Firstly, it is unrealistic. People are people, and everyone has their ups and downs. By putting this extra pressure on myself to always look perfect, I might start avoiding social situations, reinforcing the anxiety. Social situations become extremely stressful.

Secondly, this type of safety behavior might make people judge me negatively. For example, people may feel resentful about my “perpetually success”, or suspect that I’m not telling the whole truth. Also, this maintains my social anxiety in the long run since I can never test if people approve of me for who I really am!

On the surface, common sense advice like “people don’t want to hear about your problems — focus on the positive” sounds great. However, as we’ve just seen this isn’t the case. Unfortunately, many self-help books are full of these sorts of recommendations.

There are some great self help books or programs out there. My advice is that if you do follow a self-help program make sure that it is (1) is created by a qualified professional with training in psychology/psychiatry, (2) uses CBT to tackle the core problems, and (3) does not promote behaviors that might end up making the problem worse.

Fjola Helgadottir, PhD, MClinPsych, is a clinical psychologist, a senior research clinician at the University of Oxford, and is a co-creator of AI-Therapy.com, an online CBT treatment program for overcoming social anxiety,

Social phobia vs Spider phobia

In my last blog I talked about my personal “dislike” of spiders and other insects. In this blog we are going to look at the relationship between spider phobia and social phobia.

The major difference between specific phobias and social phobia is that people generally need to be around other people a lot the time. This is a bit similar to my unusual experience of moving from Iceland to Australia. I had to get used to being around spiders and other bugs all the time. After 6 years in the country, my fear of spiders had definitely decreased.

Social phobia and safety behaviours

With social phobia, you have to be around, and communicate with, other people on a daily basis. Therefore, the system that maintains social phobia is somewhat more complicated. People develop highly sophisticated mechanisms to prevent negative evaluation by other people. For example, imagine that I always wore pink socks while in Australia, and never got a serious spider bite. It’s possible that over time, I would begin to attribute my successful spider avoidance to the pink socks. This is known as a ‘safety signal’. As silly as this example sounds, we often learn ‘safety behaviours’ to help us deal with phobias and anxieties in day to day life.

The problem with safety signals is that I cannot always wear pink socks – can I? I would need to wear pink socks at all times to feel relaxed, and that could lead to some awkward social situations. I would feel anxious whenever I didn’t have access to pink socks. This is a little bit what happens with social anxiety – individuals have to be around and interact with other people on daily basis, so they develop ‘safety signals’ which prevent the feared social situation from happening.

Any behaviour can function as a safety signal. For example, both talking more and not talking can potentially function as safety behaviour to prevent the social fear of appearing boring, depending on the individual and the context. The distinction between adaptive coping behaviours and maladaptive safety behaviours is sometimes blurred, as the same behaviour can function as both. The category which the behaviour falls in depends on its intended purpose, the underlying belief, and the consequences from the situation.

Back to my example, wearing pink socks in itself isn’t that unhelpful (maybe a bit childish). However, it is only unhelpful if I think my socks have to be pink for them to protect me from a poisonous spider. If I believe in this “function” of the behaviour, I am preventing myself from learning that people rarely get bitten by poisonous spiders in Australia, regardless of the colour of their socks. Also, it makes me nervous to travel, given that one cannot have access to pink socks at all times. In social anxiety these behaviours have many detrimental effects such as increased self-focused attention and preventing dis-confirmation. In fact, these behaviours can even have the opposite effect, and can end up being the reason why someone would judge someone else negatively (once again, think of the sock example).

Common safety behaviours for social anxiety include:

carrying deodorant around at all times
always saying “yes” to other people’s requests
rehearsing what to say before entering a social situation
only telling other people about positive aspects of your life
laughing at inappropriate times
avoiding eye contact
saying little in group situations
re-reading emails many times before sending them

People may feel their safety behaviours are helping them, but they aren’t. On the contrary, several studies have reported the detrimental effect of such safety behaviours in social situations (Kim, 2005; McManus et al., 2008; Morgan & Raffle, 1999; Wells et al., 1995). Consequently, the current view is that safety behaviours can interfere with standard cognitive behaviour therapy techniques by inhibiting testing of hypotheses for socially anxious individuals.

In our online treatment for social anxiety (www.AI-Therapy.com) we explain these concepts in a lot more detail, and help people understand what their specific safety behaviours are. I hope you can see that social phobia is a much more complex issue than specific phobias, like spiders. You can now answer 10 questions, to see how you score on our free online social phobia symptoms test.

In an upcoming blog I will discuss the relationship between safety behaviours and one of my favourite topics – superstitious behaviours. My latest article on superstition was front page news in Iceland last week!

Internet CBT treatment for social phobia. What is it?

A man [woman] who does not think for himself [herself] does not think at all.
-Oscar Wilde

I added the brackets to remind you, my dear reader, that it is 2012.

Internet CBT treatment for social phobia

I have created a video to help explain Internet CBT treatment for social phobia. One goal of this treatment is finding out what type of thinking people use. The video is designed to help people become more aware of these thoughts. Thinking about thinking is the first step.

Social phobia is characterised by an inflated threat perception in social situations. Sufferers experience intense fear of negative evaluation and see amplified threats in being judged by others. This exaggerated fear response has a marked impact on their relationships with others, in both public (e.g. work) and private life (e.g relationships). Frequently people suffer from low mood and exhaustion due to the distress the problem causes. Sufferers fear, avoid, or endure with significant stress the following: conversations, meeting new people, expressing a controversial opinion or disagreement, being assertive, speaking in front of a group, being the centre of attention, eating, drinking, or making mistakes in front of others.

Our Internet CBT treatment for social phobia (http://www.AI-Therapy.com) is a professional website incorporating a computerised CBT practitioner that we have been building since 2007. CBT, or Cognitive Behaviour Therapy, is a well known treatment approach supported by several hundred controlled experimental trials. Our Internet CBT treatment for social phobia offers you a fully automated computer psychologist that tailors your treatment to the specific symptoms that you report to the system. The database it uses is derived from a wealth of psychological data gathered in major anxiety and mood clinics over the past 20 years.

Your subscription lasts for 6 months, and includes the following online treatment procedures: (1) cognitive restructuring exercises; (2) mindfulness tasks; (3) exposure exercises and behavioural experiments; (4) education about the nature of anxiety and depression; (5) quizzes to test your growing understanding of your condition and its treatment; (6) emails to motivate and remind you to access the program; (7) online assessment tools to measure your improvement; and (8) voice overs by me Fjola and Ross explaining each treatment procedure covered in the program.

AI-Therapy is an Internet-based CBT treatment for social phobia comprising 7 sections. Section 1 helps the user get in the habit of becoming aware of their thoughts and behaviours. Sections 2-6 teach strategies to address unhelpful thinking and behaviours. Section 7 is focused on relapse prevention so that the user can maintain their changes in the long run.

Try a 10 questions free social phobia symptoms test

Social anxiety is a persistent and chronic mental health problem¹. It is estimated that between 7%-12% of people experience social anxiety at some point in their life². This means that it impacts from four to seven million people in Britain alone!

The problem of social anxiety can come in many forms, such as extreme shyness, or worry about negative evaluation by other people. It is often persistent throughout an individual’s lifetime, and therefore determining the age of onset can be a complicated matter³. Research data on childhood social anxiety is scarce⁴ , but several authors report that onset is typical in the mid-teens or early adulthood⁵.

The vast majority of people who struggle from social anxiety never seek any treatment.⁶ It is widely established that a social phobia diagnosis is frequently missed in primary care worldwide.⁷ The shame and embarrassment that lie at the heart of social phobia are highly likely to be contributors to this phenomenon. Indeed, the embarrassment is the primary reason why socially anxious individuals do not report their symptoms to their family doctor⁸. In a study of 9,282 individuals it was evident that those with the most severe social phobia were the least likely to receive treatment⁹.

Astonishingly, once the diagnosis has been made, it can take up to 17 years for treatment to be sought.

One solution is online CBT treatment for social anxiety

Given the above problems, there is a strong need to find and facilitate ways to make it easier for socially phobic individuals to seek and receive professional help¹⁰. One of the goals of AI-Therapy is to address this problem. The core ideas were developed as part of my PhD research, but have now been extended to be an online self-help treatment for a wider audience. One goal behind this method of service is to reach those who would never make into a psychology clinic in the first place. Furthermore, it provides an option for those who, for one reason or another, are unable to see a psychologist on a regular basis. Finally, the anonymity of online therapy can be an advantage for some clients.

1) Yonker 2003

2) Furmark, 2002; Kessler et al., 2005; Ruscio et al., 2008

3) Rapee, Schniering, & Hudson, 2009.

4) Rapee et al., 2009

5) Antony & Rowa, 2008; Antony, Federici, & Stein, 2009; Hofmann et al., 2009

6) Beck & Clark, D. A., 2010.

7) Beck & Clark, D. A., 2010; Lampe, 2009.

8) Davidson, 2007

9) Ruscio et al., 2008.

10) Beck & Clark, D. A., 2010; Lampe, 2009.